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Reading was a custom body firm whose manager was Harry C. Urich a country
blacksmith and machinist whose father was a cabinet maker in nearby Myerstown. Eventually Urich conceived the idea
of forming a company to build the finest quality automobile bodies that he and his artisan neighbors could produce.
As Urich commuted to Reading every day from his home in nearby Fleetwood, he decided to open a branch plant there in
April 1909 which eventually became its headquarters. In 1911 the name was changed to Fleetwood Metal Body Company
and the old Reading building was sold. Fleetwood continued as an independent automobile body builder until acquired
in 1925 by the Fisher Body Company, a division of General Motors. The company continued in Fleetwood until 1931 at
which time General Motors moved the entire operation to Detroit.
Harry C., a blacksmith and machinist, who is manager of the Reading Metal Body Manufacturing Company, m. Emma
Mattes and resides in Fleetwood;
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