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Morton & Brett - 1916-1935 - Indianapolis, Indiana |
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Elvin D. Morton, a Canadian living in Indianapolis and a partner, Jack
Brett, opened an auto body and paint shop at 811-815 East Twenty-Third St.
Indianapolis, Indiana sometime before the start of 1918. A classified ad in
the May 20, 1918 Indianapolis Star announced:“Automobiles painted by Morton & Brett are easily recognized by their indestructible crystal finish; all prices. We are now equipped to handle this work in addition to special bodies. Morton & Brett, 811-815 East Twenty-third St. North 9300 or automatic 41-189.” Another Indianapolis Star classified dated November, 10, 1919 reads: “Morton & Brett, High-grade special bodies and painting for all cars. 811 E. Twenty-third St., North 9300.” With help from depressed used Model-T prices, Dirt track racing, which had become dormant during the First World War, experienced a revival in 1919, and by 1920 thousands of amateur racers were competing in short track races across the country. Indianapolis was at the center of this renewed activity and a number of small manufacturers were poised to take advantage. The best-known of them was the Chevrolet Brothers Manufacturing Company, manufacturers of Frontenac race equipment. Located at 410 W. Tenth St, Indianapolis, the small firm introduced an OHV head for the Model T that became popular with the Model T racers. The Chevrolet Brothers, Louis, Gaston and Arthur, soon developed a whole line of speed equipment for the Model T, and included in their mail-order catalogs were one-man speedster bodies built by Morton & Brett. The Chevrolet Brothers had used Morton & Brett-built bodies on their early Frontenac and Monroe Indy racers and close examination of Louis and Arthur’s 1916 Indianapolis entries reveals that their Speedster bodies were identical to those built and patented by Morton & Brett at the end of the war. There was no 1917 or 1918 race, but the 1919 Frontenacs and 1920 Monroes of Louis and Gaston Chevrolet wore the same bodies, albeit with different radiator shrouds, with Gaston winning the event in 1920. The Indy winning 1921 Frontenac piloted by Tommy Milton also wore a Brett & Morton-style body. Elvin D. Morton is credited with the design of those early speedster bodies and applied for a U.S. patent on September 20, 1919, for his “Speedway Body for Motor Vehicles of the Ford Type” which was awarded design patent # D54668 on March 9, 1920. By 1919 Morton & Brett’s Speedway bodies were being marketed through their own catalogs and advertisements. A number of other Indiana-based Model T speed equipment retailers - Chevrolet Brothers (Frontenac), Craig-Hunt, Faultless, Laurel, and Green Engineering - marketed their own Speedway bodies many of which were identical to those first introduced by Morton & Brett in the late teens. Although I can’t state conclusively that Morton& Brett built any of them, many Model T Speedster owners and historians believe that Morton & Brett built most of them. One exception was the Mercury Body Co. of Louisville, Kentucky, whose speedster bodies bore little to no resemblance to those produced by any of the Indiana manufacturers. A transcription of a circa 1921 Morton & Brett advertisement follows: “UNDERSLUNG PARTS Morton & Brett marketed their own double cam heads for the Model T and by 1922 underslung parts and speed equipment became an important part of their Indianapolis operation. In addition to Speedway bodies, they offered disc wheel covers, polished aluminum windshields, aluminum steps, cycle fenders, convertible tops and side curtains, and even complete speedster-based road and race cars into the late 1920s. Starting in 1923 Morton & Brett offered an all-new 4-Passenger Speedway Body (Model 4) and 2-passenger Turtle Back Body (Model 8). Also offered was an all-new line of speedster bodies which were marketed as Roadway race bodies, which were given the Model 6 and 6F designation. Morton & Brett’s new Roadway bodies looked identical to the Race-Way speedster body that was built by another speedster body manufacturer, the Race-Way Body Company of Indianapolis, whose factory was located in Muncie, Indiana. A transcription of a circa 1922 Race-Way advertising flyer follows: “The Race-Way is an Aristocrat Born in an Auto Body Mansion” The Race-Way speedster body was very similar to the “Speedway” body except the tail was lower and more rounded in order to better conform with the fenders of a stock Model T. Following is the text from a circa 1922 Race-Way flyer: “Race-Way Body Craft By the late 1920s Morton & Brett were major distributors and manufacturers of aftermarket Ford and Dodge speed parts which were sold to the nation’s macadam, board and dirt track racers through regional distributors and mail order catalogs. In October of 1924 the firm became the erstwhile managers of the Hoosier Motor Speedway, a dirt track located at Thirty-Eighth St. and Pendleton Pike, Indianapolis, Indiana. A search of newspaper classifieds from papers across the country reveals aftermarket Ford speedster bodies were most popular between 1920 and 1922. The earliest ads date from early 1918 and by 1923 I noticed a sharp drop-off in frequency. By 1925 only used bodies were advertised, typically priced between $20-35, including windshields. I could find no ads for any Ford, Chevy or Dodge-based speedster or generic speedster body dated 1926 or afterwards. Throughout the rest of the decade they built rolling chassis, engines and complete racecars for many of the grass-roots racers that competed in the Midwest and with backing from the Grapho Products Co., an Indianapolis-based (2234 Alvord St.) manufacturer of automobile parts, master pin and bushing blanks, and graphite-based lubricants, entered and qualified a single car in the 1931 Indianapolis 500. Piloted by veteran Indy driver, John Boling (also ran in 1920), and mechanic Buddy Boles, the #48 Morton & Brett Special finished a poor 36th after breaking a connecting rod during the 7th lap of the race collecting only $270. The also entered cars in the 1930 and 1933 Indy 500s by failed to qualify. I’ve been unable to locate any Morton & Brett business activity after 1933 which is not surprising as by that time the Depression had forced many small auto-parts manufacturers out of business. Professional Car historian Bernie deWinter IV wrote me the following account of a Morton & Brett speedster once owned by his father: “I can send you some photos of a 1922 Model T speedster with a Morton & Brett body that was built in 1925. I'm familiar with it because my dad owned it in the early '50's when he was building up his '15 T runabout from parts. The car was built locally, and my dad actually got to meet the man who built it, when he was going back to a local car show where it was on display for a few days. © 2004 Mark Theobald - Coachbuilt.com with special thanks to Glenn Pullin & Bernie deWinter IV
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For more information please read: Glenn Keudell - Morton & Brett - F.A.S.T. Journal 2002 #2 Morton & Brett History - F.A.S.T. Journal 2003 #3 Dan R. Post - Model T Ford in Speed & Sport Dan R. Post – The Fast Ford Handbook Larry Sigworth - Making the Ford Fleet Footed Wallace Spencer Huffman - Indiana Built Automobiles Morton & Brett Company - M & B overhead valve head - The Restorer, Model A Ford Club of America - Mar-Apr 1966 (vol. 10 no. 6) Dan R. Post - Model T Ford in Speed & Sport Beverly Rae Kimes - The Classic Car Beverly Rae Kimes - The Classic Era Beverly Rae Kimes - Packard: A History of the Motorcar and Company Beverly Rae Kimes & Henry Austin Clark Jr. - Standard Catalog of American Cars 1805-1942 Richard Burns Carson - The Olympian Cars Raymond A. Katzell - The Splendid Stutz Brooks T. Brierley - There Is No Mistaking a Pierce Arrow Brooks T. Brierley - Magic Motors 1930 Nick Georgano - The Beaulieu Encyclopedia of the Automobile: Coachbuilding John Gunnell - Standard Catalog of American Cars, 1946-1975 James M. Flammang & Ron Kowalke - Standard Catalog of American Cars, 1976-1999 Daniel D. Hutchins - Wheels Across America: Carriage Art & Craftsmanship Marian Suman-Hreblay - Dictionary of World Coachbuilders and Car Stylists Michael Lamm and Dave Holls - A Century of Automotive Style: 100 Years of American Car Design Thomas E. Bonsall - The Lincoln Motorcar: Sixty Years of Excellence Fred Roe - Duesenberg: The Pursuit of Perfection Arthur W. Soutter - The American Rolls-Royce John Webb De Campi - Rolls-Royce in America Hugo Pfau - The Custom Body Era Hugo Pfau - The Coachbult Packard Griffith Borgeson - Cord: His Empire His Motor Cars Don Butler - Auburn Cord Duesenberg George H. Dammann - 90 Years of Ford George H. Dammann & James K. Wagner - The Cars of Lincoln-Mercury Thomas A. MacPherson - The Dodge Story F. Donald Butler - Plymouth-Desoto Story Fred Crismon - International Trucks George H. Dammann - Seventy Years of Chrysler Walter M.P. McCall - 80 Years of Cadillac LaSalle Maurice D. Hendry - Cadillac, Standard of the World: The complete seventy-year history George H. Dammann & James A. Wren - Packard Dennis Casteele - The Cars of Oldsmobile Terry B. Dunham & Lawrence R. Gustin - Buick: A Complete History George H. Dammann - Seventy Years of Buick George H. Dammann - 75 Years of Chevrolet John Gunnell - Seventy-Five Years of Pontiac-Oakland
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