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M.P. Moller Motor Car Company, 1923-1938 - Hagerstown, Maryland (includes Luxor Cab Mfg Co. 1923-1927, Paramount Cab Mfg Co. 1927-1938, Elysee Delivery Car Corp. 1927-1930, and Astor Cab Sales Corp. 1924-1927 - New York, New York) |
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The M.P Moller Motor Car Company of Hagerstown Maryland is remembered today as the producer of the Dagmar, an elegant early twenties sports roadster named after the owner’s eldest daughter. Produced in small numbers between 1922 and 1927, the Dagmar competed against mid-priced luxury cars offered by Cadillac, Packard, Peerless and Pierce-Arrow. The firm’s owner and namesake was a Danish immigrant named Mathias Peter Möller (originally spelled Møller), born September 29, 1854 in Bornholm, a large Danish-controlled island located just south of Sweden in the Baltic Sea. Danish records list his christening in the village of Østermarie, Bornholm on October 8, 1854, his parents being Niels Jörgen Möller and Ane Cathrine Pedersen. The Washington County, Maryland history of 1906 erroneously states his birthdate as “September 29, 1855” and that he is “a son of Nelce J. and Johanna (Heldebrand) Moller”. After serving an apprenticeship with an Allinge cabinet-maker, Möller set sail for America in 1872 where a job awaited him in Warren, Pennsylvania where he went to work for Peter Greenlund, a Bornholm-born cabinetmaker. Soon afterwards Möller relocated to Erie, Pennsylvania where he was employed by the well-known Buffalo, New York pipe organ builders Derrick & Felgemaker, who had recently relocated their operations to Erie. After three years with the firm, Möller built an organ on his own design, which was sold to the Swedish Lutheran Church in Warren, Pennsylvania. In the spring of 1876, he went to Philadelphia, where he manufactured and sold four more instruments, one of which built expressly for the Philadelphia Centennial Exposition. In 1877 Möller moved to Greencastle, Pennsylvania were he took on a partner, John W. Brenisholtz. Located at 42 East Franklin Street, Möller, Brenisholtz and Co. produced both reed and pipe organs for the growing populations of south-central Pennsylvania, Eastern West Virginia and northern Maryland. Möller sold out his interest in the Greencastle firm after a solicitation by several prominent Hagerstown citizens, among them U.S. Senator McComas and Governor Hamilton, convinced him to establish an organ works in Maryland. He moved to Hagerstown in March of 1881 where he began in a very modest way what was to become the largest and most-widely known organ factory in the United States. Möller set up shop in April, 1881 in a small building located near the Western Maryland Railroad on Potomac Street where he and a small staff produced organs for the parishes of Maryland and southeastern Pennsylvania. On July 6th 1892, Möller married Julia May Belle Greenlund, the daughter of Peter Greenlund, his first boss in America and to the blessed union was born had four children: Mathias Peter jr., Louise, Mary Dagmar and Martha. The original Möller plant burned down in 1895, after which the City fathers deeded a North Prospect Street plot to Möller, allowing the struggling firm to stay in business, which commenced in a brand-new brick factory in January of 1896. By 1902, the factory had 50,000 square feet of floor space, offices and sheds. It was on the western side of the factory complex where the actual work of building organs took place and where raw materials arrived by rail. The history and success of the M.P. Moller Organ Company is far too large and complex a subject to covered in any greater detail as this write-up tells the story of his success in the automotive field, which begins with the 1902 organization of the Crawford Automobile Co. The firm was named after Robert S. and George Crawford, two Hagerstown brothers who had made a small fortune manufacturing bicycles. Just as the bicycle craze peaked at the turn of the century, they sold the Crawford Bicycle Company to representatives of the Pope “bicycle trust” and were eager to use the proceeds to get their foot in the door of the burgeoning automobile industry. The Crawfords began making prototypes in George’s Surrey Street stables and soon enlisted Möller to join the group of forward-thinking Hagerstown businessmen who planned to finance mass production of the vehicle. Organized in 1902, the directors of the Crawford Automobile Co. included Robert S. and George Crawford, Mathias P. Möller, George Nelson and Henry Holzapfel, Jr. William F. Bickle was hired as plant superintendent and the first production Crawford automobiles went on sale in 1904. Production of Crawford cars gradually increased from two vehicles in 1904 to a record high of 275 cars in 1910. Rather than invest in an all-new plant the existing Surrey Street structure was enlarged numerous times as the need arose. Early Crawfords featured a front-mounted 10 h.p. water-cooled 2-cylinder engines powering the rear wheels via a planetary transmission and chain drive. A four cylinder engine debuted in 1906 and an all-new sliding gear transmission and shaft drive appeared in 1908 which also marked the debut of a noticeably larger 4-cylinder Crawford. After four years of limited production and non-existent dividends, a sizeable portion of the firm’s directors and investors wanted out, Robert S. Crawford among them. Möller’s only hope of salvaging his already sizeable investment was to buy out the faint-hearted and assume financial control of the firm, which he did in 1908. During most of its active life the Crawford plant employed a labor force of 40 to 50 hands who were overseen by plant manager Abel A. Miller, a nephew of M.P. Möller Sr. Charles Bickel is credited as the firm’s chief designer and body draftsman and John E. Harbaugh was in charge of motor and chassis engineering. A handful of Crawford trucks were built starting in 1910, many of which were designed for use by various Möller operations, which now included the Kinetic Engineering Company of Philadelphia, in addition to the world’s largest organ factory. Under Möller the Crawford evolved from a hand-made car to a totally assembled one. By 1915 the only parts of the vehicle locally made were its distinctive radiator shell and coachwork. Four-cylinder-only models were produced until 1912 when a new Continental-sourced six-cylinder power-plant was introduced. The six became standard equipment on all Crawfords from 1916 onwards, with its horsepower increased in tandem with the size and weight of each successive vehicle. Although the Crawford was an assembled car, the firm is known to have built a handful of custom vehicles starting in the mid-teens. A long-wheelbase Crawford truck was outfitted as a home on wheels for a Florida-bound Hagerstonian in 1915. The vehicle was equipped with bunk beds, a gas stove, and a built-in ice-box. A custom-bodied Crawford was built for a Hagerstown physician named Beachley who requested a vehicle equipped with an extra-long rear tonneau which was outfitted with a remote control horn button. A handful of factory-backed Crawford race cars were constructed during the middle teens that were equipped with potent 16-valve, 4-cylinder Duesenberg racing engines. The streamlined vehicles had distinctive pointed radiators and were purpose-built by John E. Harbaugh, Crawford’s chief engineer. William Chandler, a well-known mid-west Duesenberg pilot and mechanic, was hired by the factory to campaign their factory racecars at a handful of high-profile AAA National Championship Trail events during the 1916 racing season. The March 30, 1916 issue of The Automobile included the following item: “Four Entries for Sheepshead Bay May 13 Races The May 18, 1916 issue of The Automobile yielded Chandler’s disappointing results: “Chandler Out on First Lap The June 15, 1916 issue of The Automobile included the following results of the June 10th race at the Chicago Speedway which was won by Dario Resta in a Peugeot: “The other four who came within the money were farther apart, although all were running well as they crossed the tape for the last time. D'Alene, driving the Duesenberg that gave him second money at Indianapolis this year, drove it to seventh place to-day, finishing in 3:13:2.85. Two minutes later Gable ended his grind in a Burman Special, with a final time of 3:15:51.31; and ninth place went to McCarthy in another Hudson Special, doing the distance in 3:19:10.73. He had about a 5-min. lead over Lewis in the Crawford Special, the latter getting' tenth money with a time of 3:24:58.07.” The article failed to mention that D’Alene’s pit mechanic, Ralph Hedlich, was severely burned while refueling D’Alene’s Crawford Special and failed to recover. Billy Chandler, who failed to qualify for the race, also burned his hands while trying to extinguish the flames. The November 1, 1916 issue of the Ford Wayne Sentinel reported: “D'Alene's Mechanician Dead”. All three Crawford Specials were entered in the 1916 Indianapolis 500 which was also won by Dario Resta’s #17 Peugeot. Art Johnsons’s #26 Crawford Duesenberg came in 8th place collecting $1,000; Billy Chandler’s #24 Crawford Duesenberg placed 9th, collecting $900 while Dave Lewis’ #25 Crawford Duesenberg dropped out of the race with a leaking fuel tank on lap 71. The July 20, 1916 issue of Motor Age reports that all three Crawford were entered at the 120-lap, 150-mile Omaha Derby which was held July 15, 1916 at the Omaha Speedway, Omaha, Nebraska. Once again Dario Resta finished first in his Peugeot, while the Crawford Specials finished 14th, 15th and 18th as follows: “14th Art Johnson, Crawford Special Crawford Duesenberg, 73 laps, ignition Lewis replaced the broken valve and managed to place 4th in the non-championship 40-lap, 50-mile race held immediately after the 150-mile feature, collecting $300. Crawford also competed at the brand-new Uniontown Speedway, a brand-new board track located in Uniontown, Pennsylvania whose inaugural 100-lap, 112.5-mile race was held on December, 2, 1916. Although Louis Chevrolet won the event in a Frontenac Special, Barney Newgard piloted his Crawford Special to the finish in 4th place. C.R. "Art" Klein’s Crawford Special failed to complete the race, retiring during the 19th lap. It is unknown if the Crawford Specials won any races during 1916, but they were unable to return in 1917 as the entire 1917-1918 AAA Championship series was killed by the country’s entry into the First World War and Crawford elected not to compete in the 1919 AAA events. During the War, production of automobiles dwindled due to cutbacks in both supplies and labor. In early 1917 a large order for US Army gunsights was undertaken and only 38 cars were produced through the end of the year. Production for 1918 was slightly increased with 59 Crawfords leaving the plant. However the post-war depression of 1919 seriously affected sales of the pricey car and only 42 vehicles were build during that year. Despite a dramatic upturn in sales during 1920 (312 units) and 1921 (327 units), the firm’s namesake and minority stockholder, George Crawford, resigned his post and sold all of his stock to Möller in early 1922. Although Henry Austin Clark and Beverly Rae Kimes Crawford production figures in the Standard Catalog of American Cars 1805-1942 mirror those of Keith Marvin and Arthur Lee Homan’s 1960 Automobilist article through 1918, large discrepancies appear starting in 1919. Clark & Kimes list the following production numbers; for 1919-42 cars; 1920-312 cars; 1921-327 cars; 1922-54 cars; 1923-36 cars. Marvin & Homan’s figures follow: 1919-142 cars; 1920-109 cars; 1921-23 cars; 1922-55 cars; 1923-1 car. They do agree that the final Crawford was built in 1923 for E.O. Schulenberger, superintendent of the M.P. Moller Organ Co. As Keith Marvin assisted Clark & Kimes in the preparation of the first edition of the Standard Catalog of American Cars 1805-1942 (published in 1985) we can only assume that additional information had been located to support the substantially higher numbers listed at that time. As Clark & Kimes production numbers are the “official” ones they are reproduced below: 1904 – 2; 1905 – 3; 1906-150; 1907-137; 1908-218; 1909-226; 1910-275; 1911-163; 1912-110; 1913-85; 1914-60; 1915-102; 1916-104; 1917-38; 1918-59; 1919-42; 1920-312; 1921-327; 1922-54; 1923-36. While the Crawford was for the most part an unremarkable car, the next Moller-built vehicle was just the opposite. During early 1922 M.P. Möller Sr. had personally supervised the design of a companion luxury sports car to the Crawford line which debuted in the summer of 1922. Named after Queen Dagmar of Bohemia, the legendary Danish monarch, the Dagmar moniker was also shared by his eldest daughter Mary Dagmar Möller as well as the magnificent 11-story all-concrete, fireproof hotel the organ-maker built in Hagerstown during 1911. Although it shared the Crawford’s six-cylinder 70 hp Continental engine and 138-inch-wheelbase chassis, the Dagmar’s straight-line military fenders and brass trim set it apart from its round-fendered, nickel-trimmed competitors. The first mention of the Dagmar in the automotive press appears in the August 10, 1922 issue of The Automobile: “Crawford Producing Dagmar Sport Model The diminutive four-passenger Victoria coachwork gave the Dagmar a sporting look, not unlike the popular Packard Victorias of the time. Its artillery spoked 35-inch wheels were covered with conical steel wheel covers capped off with brass hubcaps that featured a red hexagonal indentation a-la Packard. Although no formal lawsuit was brought, former Moller Motor Car Co. accountant Edward Darner recalled to Arthur Lee Homan that Packard made his firm aware of the fact that the red hexagons were their trade-mark, after which Moller introduced a redesigned unit. The radiator cap consisted of a nickel-plated sphere in which were installed nautically orientated red and green electric running lights. The included Motometer looked back towards the driver while a blue lens faced oncoming traffic. A massive gas tank resided behind the rear tonneau which was serviced by a foot-long filler tube. The 138” wheelbase single drop frame chassis was powered by a Continental 6-T engine which developed just over 70 hp , comparable to the 75 hp Twin-Six offered by Packard. The Brown-Lipe 4-spd overdrive transmission made a top speed of 87 mph possible, however two-wheel brakes made stopping the massive vehicle from that speed a dicey proposition. A Neville “More Room” steering wheel was standard equipment allowing the driver to slide the wheel up and out of the way before leaving or entering the driver's seat. Also included were folding front seat backs that allowed the vehicle’s owner to take a short nape if desired. It’s difficult to tell from photographs that the sleek-looking Victoria measured fully six feet tall at the windscreen. Open versions weighed in at 4700+ pounds, closed versions considerably more. A single-drop frame combined with 35-inch wheels accounted for the Dagmar’s substantial height and road clearance. The Dagmar’s low appearance was further enhanced by its long 138” wheelbase frame and carefully proportioned coachwork. In January of 1923 a Petite Sedan joined the Sport Victoria in the Dagmar lineup. The proportions of the four-door close-coupled coachwork and sharply slanted brass-plated windscreen and matching front quarter windows gave the car a distinctive look which was further compounded by the flat military style fenders. The interior was upholstered in high-grade mohair with exposed mahogany bows covering the inside of the roof. Autobody included a profile of the petite sedan with the following description: "Dagmar 4-Passenger Petite Sedan A picture in the June 14, 1929 issue of The Autocar depicts an early Dagmar petite sedan, pictured to the left, that had been further accessorized into a road-going locomotive in 1926. The captions reads: "FIRE ENGINE OR LOCOMOTIVE? During the fall of 1923, M.P. Möller, sr., entered in negotiations with a Manhattan-based taxicab syndicate to supply them with Crawford-based taxis. As the boilers in Crawford’s ramshackle Summit Avenue plant were unlikely to last the winter, Moller began searching for a suitable manufacturing facility that would allow the firm to manufacture vehicles in a more modern setting. The 355,000 sq. ft. former Pope-Tribune factory was likely his first choice. Its giant metal presses that once turned out casket covers could be easily converted over to produce body and fender stampings. A siding of the Baltimore & Ohio railway ran alongside the building and a built-in freight elevator allowed components and completed bodies to be sent back and forth between the second, third and ground floors. The building had recently changed hands and was currently owned by R.J. Funkhouser & Co., a Hagerstown-based commercial real estate firm that specialized in buying up idle business properties and liquidating their assets. The December 8, 1923 Frederick News Post reported: “To Manufacture Taxicabs. The move from the outmoded Crawford Automobile factory into the firm’s newly acquired Pope Ave. factory took place over the Christmas holiday. The vacant Summit Ave. plant was subsequently converted into an apartment building which to this day is known as the Moller Apartments. A short history of Moller’s Pope Ave. factory follows. When the bicycle craze petered out just after the turn of the century, the American Bicycle Co., successor to the Crawford Bicycle Co., sold their factory to the associated Pope Manufacturing Co., who used it to manufacture the short-lived Pope-Tribune automobile, a smaller 6 hp companion car to the Connecticut-built Pope-Hartford. By 1907 the Pope-Tribune was gone and the former Crawford Bicycle plant was sold to the Montrose Metal Casket Company, a New York City based coffin manufacturer. Montrose closed down their Hagerstown operations in 1913 and the vacant facility was purchased by the New York & Hagerstown Metal Stamping Co. in 1914 in order to produce munitions for the British Army. That firm was reorganized as the Maryland Pressed Steel Co. on March 30, 1915, and within the year it had been purchased by the Poole Engineering and Machine Co., a large Baltimore-based ammunition manufacturer who held $17 million in government munitions contracts. In 1916 Maryland Pressed Steel introduced the Bellanca C.D., a small 35 hp biplane designed by the legendary Italian engineer Giuseppe M. Bellanca, in the hopes of getting a lucrative US government contract for its manufacture. The August 1918 issue of “Compressed Air” included the following: 'Flivver' airplanes that will carry two passengers and have a wing spread sufficiently narrow to make possible a landing on a country road are to be manufactured at the Maryland Pressed Steel Co.'s plant at Hagerstown, Md., according to reports. The first plane of this type was witnessed by the July 4 gathering at Towson and is the invention of an Italian. It was the idea of the War Department to use the planes in France, but after the signing of the armistice the inventor was induced to work on a peace plane.” As indicated above, the signing of the Armistice brought the War to an end in November of 1918 and along with it Maryland Pressed Steel’s lucrative ammunition contracts. Although the $3,500 55 h.p. Anzani-engined 5-seat Bellanca C.E. was actively advertised in the nation’s aeronautical journals during 1919, it was difficult to sell any new airplanes as scores of cheap surplus military aircraft were flooding the market and only two prototypes were completed. Maryland Pressed Steel began the manufacture of PASCO and National wire automobile wheels under license starting in mid-1919, saving the firm from insolvency, at least for the time being. The March 1920 issue of Motor Record included the following item: “Maryland Pressed Steel Company Takes Over Manufacture and Sale of National and Pasco Wire Wheels Unfortunately the post-war recession affected the sale of new automobiles during 1920 and 1921, and an absence of orders for the firm’s wire wheels forced the firm into bankruptcy. In 1922 Poole Engineering sold the Maryland Pressed Steel Works to R.J. Funkhouser & Co., who subsequently sold it to Moller. Shortly after Moller moved into the old Bicycle Works, he reorganized the Crawford Automobile Company as the M.P. Moller Motor Car Co. The official announcement appeared in the automobile trades in March of 1924. "Crawford Passes Out of Picture After Twenty Years; Makers Say Dagmar Is to Take Its Place." The announcement coincided with the debut of a substantially revamped Dagmar lineup. Although the new Dagmar used the very same chassis and coachwork, the new car, known as the 1924 Model 6-80, abandoned the military fenders of the previous line for more conventional cully crowned units, made possible by the firm’s new sheet steel preses. Horsepower was also increased by installing a new 80 hp Continental 6-cylinder engine. The 1924 Dagmar 6-80 could be ordered with a choice of brass or nickel trim, and prospective customers could have their car painted and upholster in any color combinations or materials that they saw fit. In addition to the popular Petite Sedan, Dagmar closed coachwork now included a Coupe, Brougham and Seven-passenger Sedan. Open styles were now the Sport Victoria, plus a Two-Three Passenger Single Seat Roadster that was also available with a rumble seat. Suggested retail price of the 1924 Sport Victoria was $3500, the Petite Sedan, $4500, and the Town Brougham, $6,000. The 6-80 was also distinguished by a larger, broader radiator and a travel trunk was now included on close-coupled models. Also new were faux leather-surfaced aluminum kick plates, aluminum cowl-lamps and a two piece ruby-colored stop light. The spare tire’s disc wheel covers included a small door with a hidden tool compartment. As the Dagmar’s wheels were not demountable, only its rims and tires required changing when a puncture presented itself. For the most part Dagmars were sold and serviced out of the firm’s office in the Dagmar hotel in downtown Hagerstown. Each car was built on special order and although the car was not nationally advertised, the car was mentioned in the automobile trades shortly after its New York City debut. All of the firm’s vehicles were assembled by hand as the plant’s output didn’t justify the expense of installing a moving assembly line. Teams of mechanics assembled each chassis in place, with the various components wheeled from the warehouse as they were needed. Dagmar’s were assembled on the first floor while the taxicabs were constructed on the third floor, but not before a new elevator was built as the existing one was too small to carry a taxicab, once it was fully assembled. The second floor was devoted to body building and finishing whether the vehicle was destined to be driven by a chauffeur or by a cabbie. Once completed, the coachwork would be transported on wheeled stands to the elevator then transported to waiting chassis on the first and third floor. Although the adjacent railroad siding was mostly used for incoming parts and raw materials, the B&O railroad owned special freight cars that were specially outfitted for transportation of vehicles, which allowed Moller to ship completed cars by rail when necessary. A picture of a Moller-bodied 1924 Ford Model T school bus indicates the firm was building commercial bodies in addition to Dagmars and taxicabs. The only known authorized Dagmar distributor was the Penn-American Motors Corporation, a small operation owned by George A. Brower, and located next door to his Philadelphia Moon distributorship. A handful of Dagmars were owned by the celebrities of the day. Gloria Swanson owned a 7-passenger sedan while another was used by an advance man for George White’s Scandals, a popular touring burlesque show. Another Dagmar was purchased by Harold L Lockwood, a Hollywood movie stuntman, airplane jumper and human fly better known as “Daredevil” Lockwood. His Dagmar Roadster was ordered from Penn-American Motors in late 1924. Lockwood planned on using the car in his thrill show whereby it would serve as a mobbing platform from which he would catch a rope ladder dangling from a low-flying airplane, then climb aboard it to commence a series of wing-walks and sky dives. Lockwood had recently made headlines when he drove a Maxwell, handcuffed to the steering wheel, in a series of record-breaking 100-hour long endurance runs that commenced in September of 1923. The September 16, 1923 Indianapolis Star reported on his Indianapolis attempt: “Lockwood is the same intrepid dare-devil who startled thousands during the Liberty loan drives by his spectacular climbing of many skyscrapers. Apparently, he is absolutely without fear, taking his life in his hands time and time again in such daredevil stunts as being locked in a 300-pound mail bag and being thrown in a river, or nonchalantly walking the wings of a swiftly moving airplane, jumping without the use of a rope to the wings of another plane.” “Daredevil” Lockwood toured the country for the next two years repeating the stunt for various automobile dealerships, for fees ranging from $2,000 to $3,000. Surviving photographs show Lockwood handcuffed to a 1925 Chrysler, 1926 Kissel and 1926 Paige. The cars were covered with advertisement for his numerous sponsors. He eventually raised his own record to an amazing 125 hours. Joining him in his notorious rides was Miss Dot Carroll, a “nurse” from Hollywood, California, who fed him and helped take care of other necessities. Lockwood later joined the Gates Flying Circus and as late as 1933 was still touring the country with his own “automobile driving and high-diving” thrill show. 1-28-1924 Hagerstown Morning Herald “IN PERMANENT HOME The taxicabs were built for the Luxor Cab Manufacturing Corp., a Manhattan-based cab distributor owned by Allie S. Freed whose cab-building operations were overseen by Morris Heit. The firm's cabs were currently manufactured in Framingham, Massachusetts by the R.H. Long Mfg. Co. alongside that firm’s Bay State automobile. Both vehicle’s coachwork was supplied by a third party, the Woonsocket Mfg Co. of Woonsocket and Providence Rhode Island. Although the Long Co.'s 1924 bankruptcy had cast doubt on Luxor's ability to continue to produce cabs in Framingham, Long's creditors elected to keep the plant open as reported by the August 21, 1924 issue of Motor Age: “Creditors Vote To Continue Bay State Car Production Just to to cover all bases Freed and company began looking for a firm that could take over all of their taxicab manufacturing activities. Crawford was well-financed, built their own high-quality coachwork, and was conveniently located near Freed’s current and potential customers. Apparently Moller’s promise of a new manufacturing facility sealed the deal and preparations where made to start building Luxors in the new Moller plant in early 1924. Freed had his own design and management team that not only designed the vehicles but also oversaw their production. A skilled delineator named Wehrle did all the design and engineering work while Heit took care of the manufacturing end. The pair made regular trips between Framingham, New York City and Hagerstown, and occupied their own offices in all three cities. Like the Crawford, the Luxor was an assembled vehicle, and was built using a heavy-duty 114-inch wheelbase chassis equipped with Budd disc wheels, Brown-Lipe transmission and a 4-cylinder Buda light truck engine. The Luxor’s heavy-duty fenders were stamped out of sturdy sheet steel and its Moller-built limousine and landaulet taxicab bodies were painted cream and light blue with red striped black moldings. The same spherical illuminated radiator caps found on the Dagmar were employed as were bi-lateral colored carriage lamps housed under a nickel-plated lion’s head. The leather-upholstered interiors were of a quality not normally seen in a taxi and the sturdily built taxicabs had a suggest list price of close to $3,000. When given a choice, the typical cab customer would choose to ride in a Luxor over any of its competitors. Event though they were built by two different firms, the Framingham- and Hagerstown-built Luxors were shared the same parts and were identical in appearance save for slight variations in the coachwork. In late 1924 Luxor sued another Manhattan cab operator, the Leading Cab Co., for appropriating the cream and light blue paint scheme of the firm’s taxicabs. New York State Supreme Court justice Levy ruled in favor of Luxor and granted them an injunction forbidding Leading Cab et al. from using the Luxor colors. Luxor’s vice-president, attorney Joseph Sapinsky, stated: “The taxicab industry and even some lawyers who should know better. They seemed to have been of the opinion that a taxicab manufacturer could acquire no property right on a color combination and that everyone was free to appropriate a competitor's good will. This mistaken idea was due to a misreading of the Yellow Cab cases.” The following text is from a 1925 Luxor advertisement: “The Meaning of LUXOR The Better Taxicab The demand for the Luxor was so great that Freed kept the Framingham plant open after Long stopped manufacturing the Bay State in early 1924. In fact, Moller’s success with the Dagmar prompted Freed to announce the pending production of his own luxury car, which he planned on building in Framingham. The Standish was announced to the trade in the September, 1924 issue of Autobody: “The Luxor Cab Manufacturing Co. Framingham, Mass., builder of the Luxor taxicabs, expects to begin production soon of a 6-cylinder car to be known as the “Standish.” The open models will list at about $2100 and the sedan at $2595. The company occupies the former Long plant in which the Bay State cars were produced.” A single prototype (possibly two) was produced and, not surprisingly, eyewitness claimed the car looked like a Dagmar with wire wheels and a Mercedes-style grill. No production Standish’s were forthcoming and after being used by Freed as a daily driver, the prototype disappeared. It took from five to six weeks to complete each Dagmar, with vast majority of that time spent in the Moller paint shop, where anywhere from seven to thirteen coats were applied, depending on the color. Once dry, the vehicle made its way to the firm’s trimming department where the car was outfitted with whatever type and color of material specified on the build sheet. William L. Beitler, Moller’s general manager at the time, then personally inspected each vehicle before its new owner was notified of its completion. The experience of John M. Zerley, the purchaser of a 1924 Dagmar Sedan, was typical. His story was told by Hagerstown historian Harry Warner in a short piece in the April 27, 1974 Hagerstown Daily Mail: “For instance, one day in mid-1924 a couple of Philadelphia contractors came to Hagerstown to make personal arrangements for the new Dagmar sedan and roadster they had ordered. John M. Zerley was permitted to confer with workers in the upholstery department so they could install exactly the shade of upholstery he preferred. Then he was measured, to permit mechanics to install the seat of his forthcoming vehicle at exactly the best height for his body. For some undisclosed reason, he also arranged to have ‘the doors lowered.’” A reported 300 hands were employed at the Motor Car Company during its peak periods of operation, one of which was mid-1924 when the firm was putting out scores of Dagmars as well as the first batch of Luxor taxicabs. In September of 1924 much publicity surrounded the selection of Ruth A. Malcolmson, the current Miss Philadelphia, as the new Miss America. The pageant was a professional affair at the time, and Miss Malcolmson’s Philadelphia-based sponsors were eager to enlist local businesses to help celebrate her crowning. George A. Brower, president of the Penn-American Motors, the Philadelphia Dagmar distributor convinced M.P. Möller that it would be in his best interest to supply Malcolmson a Dagmar for use on her victory tour of the United States, and a round-fendered blue and yellow Sport Victoria was presented to her in a special ceremony at the Fall 1924 Hagerstown County Fair. It remains unclear whether Malcolmson actually owned the vehicle, as it’s possible the car was merely loaned to her, as was common practice at the time. Wire service and newspaper accounts of the events leading up to and including the presentation follow: “MISS PHILADELPHIA IS PRIZE WINNER Malcolmson, who had previously won the “silver sea shell” grand prize in the 1923 Atlantic City amateur pageant, was selected Miss Philadelphia on August 27, 1924, paving her way to compete as a professional in the 1924 Miss America contest. Thursday’s Chair Parade was the first of many events that took place over the weekend, with the official contest taking place on Saturday. The Associated Press Wire Service reported on the latter event's results: “ATLANTIC CITY, N. J., Sep. 6, (Associated Press) — "Miss Philadelphia," The October 16, 1924 Hagerstown Morning Herald gave details on the presentation of the Dagmar to Malcolmson: “Miss America Gets Greeting in Hagerstown The next day, the Herald reported: “Miss Ruth Malcolmson, winner of the Atlantic City Beauty Pageant contest, skimmed away in her blue and yellow Dagmar car taking with her the admiration of the men and the admiration and envy of all women who saw her. During her two day visit at the home of Mr. and Mrs. M.P. Möller, Miss Malcolmson devoted the morning to an inspection of the Moller plant where her Dagmar car, especially designed for the prize beauty's needs, had been made. In designing the flashing Dagmar model the automobile makers provided for a cigarette lighter, but Miss Malcolmson will probably never make use of this particular fitting of her Dagmar for she is neither a flapper nor a cowgirl type. Miss America is painted on the Dagmar presented to Miss Malcolmson.” The Dagmar 6-60, a budget-priced 120-inch wheelbase companion to the original Dagmar debuted in late 1924 as a 1925 Model. This car was initially called "Petite," but soon earned the nickname Baby Dagmar. The senior Dagmar, now designated the 6-80, retained its 138–inch wheelbase and 80 hp engine. Equipped with and a three-speed Brown-Lipe transmission and 60 hp Continental 8-R six-cylinder engine, the 6-60 abandoned the larger car’s artillery wheels in favor of Tuarc solid discs, with the spares now located at the rear of the car. Also missing where the red hexagonal hubcaps and custom radiator cap, the latter replaced by a standard Boyce Motometer. Black-finished drum headlamps also helped reduce the cost and all remaining trim was nickel plated. The pricier 6-60 Victoria retained the senior car’s elaborate illuminated radiator cap as well as its deluxe equipment which included a trunk, twin bumpers and kick-plates. Prices for the 6-60 started at $1775 for the touring, about half of what a senior Dagmar cost at the time. The 6-60’s redesigned radiator was placed just forward of the front axle, as opposed to the 6-70 and 6-80s which was placed substantially behind it. The crowned fenders of the larger model were replaced by flat fenders which required fewer stamping operations to manufacture. The trailing edge of the rear doors on the smaller four-door sedans and tourings had a cut-out for the rear fenders which weren’t necessary on the long wheelbase cars. Close examination of the 6-60 reveals many similarities with the firm’s Luxor taxicabs, although the Dagmar’s designer, John E. Harbaugh, shared credit for the design with Charles Bickel, Moller’s body engineer and delineator. Photographs of a circa 1925 Series 6-70 senior Dagmar touring show an all-season California-style top with windshield wings and an unusual leather molding along the top of the rear tonneau. The crowned fenders of the earlier cars are also absent, as is the illuminated spherical radiator cap. The side-mounted spares were now placed in wells built into the running boards although pictures of a 1925 Series 6-70 roadster show dual spare tires mounted at the rear. The new senior cars also lost the distinctive brass trim found on earlier Dagmars and for the first time looked almost identical to many of their competitors. Moller began advertising their factory service department in large display ads that appeared in a number of regional papers at the start of 1925. The text from a couple of the ads follow: 2-14-1925 Hagerstown Daily Mail Display Ad: “M. P. MOLLER MOTOR CAR CO. REPAIR DEPARTMENT 2-26-1925 Hagerstown Daily Mail Display Ad: “CUSTOM BUILT 3-12-1925 Hagerstown Daily Mail Display Ad: “DAGMAR Approximately one year after the firm received their first large order for taxis, Moller received an order for 500 cabs from the Astor Cab Sales Corp. of New York City. The Astor shared the same 4-cylinder Buda powered 118” wheelbase chassis and coachwork of the Luxor, differing only in that it included less elaborate lighting and a slightly V-shaped radiator. The Astor was a product of another Freed organization, the Astor Cab Sales Company, Inc. of New York City. Astor was headed by Elihu N. Kleinbaum, a 1912 graduate of Columbia and former treasurer of the Luxor Cab Mfg. Corp. The taxicab was offered as a $2,295 limousine or $2,345 landaulet as outlined in the following article in the August 27, 1925 Automotive Industries: “Taxicab Has V-Shaped Radiator and Unique Color Combination The April 14, 1925 Hagerstown Daily Mail had been the first news outlet to report the sale: “Moller Auto Co. Here Lands Big Taxi Order The June 2, 1925 Hagerstown Daily Mail reported on an even larger sale: “Moller Auto Co. Receives Huge Taxicab Order In an interview with Marvin & Homan, Morris Heit stated that whenever he or Allie S. Freed thought a new name or design would stimulate taxicab sales, they would trademark it and form a new company to market it, which explains why nearly identical Moller-built cabs were marketed by Freed under so many different names. Moller officially incorporated the Motor Car Company at the start of 1926 after which he sold the firm's factory to the new corporation as recorded by the January 5, 1926 Hagerstown Morning Herald: “Transfer Made Of Car Co. Property An order for 50 new taxicabs was reported by the February 2, 1926 Hagerstown Morning Herald: “ORDER OF 50 CABS BY MOLLER COMPANY In addition to the Astor-based Liberty, Moller produced another Astor-based cab called the 20th Century which was sold in small numbers to a Philadelphia cab syndicate. A surviving picture of a 1925 20th Century show three Moller staffers, from left to right; William F. Bickel, Draftsman and designer, standing at left; John E. Harbaugh, seated on running board; and Robert L. Whitmer, sales dept., standing to his right. Two additional Astor-based taxis, the Moller and Blue Light, were sold to taxicab operators in Baltimore, Maryland; Richmond, Virginia; and Washington, D.C. Like the Liberty and 20th Century, these cabs were sold by Moller salesmen and Freed insisted that these Moller-marketed cabs could not be sold in Boston and New York, which were controlled by Astor Cab interests. No pictures or information has been located in regards to the 3,000 cabs ordered by the Tri-State Taxi Sales Co., other than the item in the June 2, 1925 Hagerstown Daily Mail. As many of the vehicles were to be operated by the Checker Cab Co., it’s likely that they were to be badged as Checkers, or even sold as Kalamazoo-built Checkers which were very similar in appearance to Moller’s taxicabs. One of the very last Dagmars manufactured was a nine-passenger Model 6-80 Limousine built for the firm’s owner and namesake, M.P. Möller, sr. The massive vehicle was shipped overseas during the summer of 1927 where the Möller family used it to tour England, Italy, Holland, France, Germany, Norway, Sweden and Switzerland. The brass-trimmed Limousine featured an upright windshield and was outfitted with a large brass luggage rack on the roof. Artillery wheels were needed to support the weight of the massive vehicle, which even at that late date was still equipped with brakes on the rear wheels only. By the time the Möller family left for Europe, the Motor Co.’s prestigious Dagmar Hotel showroom, which had been established by Moller after the cars 1922 debut, had been discontinued. Henry Austin Clark and Beverly Rae Kimes’ Standard Catalog of American Cars: 1805-1942, list total Dagmar production as 417 vehicles: 1923-135; 1924-127; 1925-93; 1926-61; 1927-1. Clark & Kimes figures are substantially greater than estimates supplied by Keith Marvin and Arthur Lee Homan in their 1960 article in the Automobilist. In preparation for their story, Marvin and Homan interviewed a number of former Moller employees and family members, who could account for only thirty-seven distinct cars. They concluded that the actual number of Dagmars produced was likely somewhat greater than 37 but unlikely to be more than 100. What little remained of the firm’s records in the possession of the Möller family at that time gave no concrete indication to back up either party’s estimates. However, it is recorded that Keith Marvin assisted Clark & Kimes in the preparation of the first edition of the Standard Catalog of American Cars 1805-1942 (published in 1985), so we can only assume that additional information had been located to support the Standard Catalog's substantially higher number of 417 Dagmars. Adding further confusion to the numbers is a statement given to Homan and Marvin in 1959 by John E. Harbaugh, Moller’s chief machinist/engineer. Harbaugh stated that “not more than 50 Dagmars were built”. As Harbaugh was one of only two surviving employees interviewed at the time, his summation puts some doubt on the Standard Catalog’s figure of 417 vehicles. As none of the parties responsible for the figures are alive today, the actual number of Dagmars built will likely remain another one of automotive history’s great mysteries, however it is common knowledge that only two of the vehicles, a 1922 Dagmar 6-70 Petite Sedan and a 1924 Dagmar Five-passenger 6-60 Sedan, managed to survive. The 1922 6-70 Sedan’s last known owner was Catonsville, Maryland resident Charles Glanzer. The stunning maroon military-fendered petite sedan was discovered in its original state in a Long Island, New York garage in the mid-60s. The 1924 Model 6-60 Sedan was owned for a number of years by Edward S.Darner, a former Moller bookkeeper. It was originally purchased by William Wolf, a machine shop foreman, who died after he had run it little more than 2,000 miles, His widow insisted on selling it to Darner, who used it as a daily driver before converting it into a pickup truck in 1942. Luckily Darner retained the rear doors and fenders he had removed from the vehicle, which were transferred to its subsequent owner, Hagerstown resident Paul Poe, who purchased the car from Darner in 1967. Poe subsequently embarked upon a thorough restoration of the car to its original 5-passenger configuration. The completed car was first shown June 7, 1969 at the Hometown Antique Auto Meet which took place in Williamsport, Maryland. Although both vehicles are thought to reside in Maryland, their current whereabouts are unknown. Although it’s is sometime stated that Moller manufactured the 1927-28 New York Six (aka Parkmobile), the facts relate that Villor P. Williams, had only contemplated manufacturing the car in Hagerstown, and what few cars were actually manufactured were built in the former George W. Davis Motor Car Co, factory in Richmond Indiana. A 1925 issue of Motor Transport announced that Luxor was entering the bus field, although further evidence is lacking. Luxor announced in November of that year that they were purchasing the assets and real estate of the former Bay State automobile manufacturer R.H. Long. However on June 29, 1926 the Budd Wheel Co. initiated an order for receivership. The Commercial Car Journal reported: “The company has assets of $1,000,000 but the liquid capital has been tied up in financing sales. Manufacturing operations of the Luxor Cab Mfg. Corp. will be continued under the receivers in equity appointed by Judge John Hazel in the United States District Court, New York.” The proceedings listed LaRue Brown, as the firm’s receiver. Luxor’s headquarters were located at 1804 Broadway, New York, NY with 59 Fountain St., being their address in Framingham. Freeds’ Astor Cab operation was an entirely different corporation and was unaffected by Luxor’s bankruptcy. He decided to consolidate all of his taxicab manufacturing operations in Moller’s Hagerstown plant and by the end of the year had organized yet another taxicab building operation that would dwarf all of his previous efforts. R.H. Long was also unaffected by his bankruptcy and by 1927 had become a General Motors distributor. In the ensuing years he handled Cadillac, Pontiac, Oldsmobile and GMC and his firm continues to do business in Framingham today as the Long Automotive Group. Midway through 1927 Freed debuted a new more luxurious taxicab, and a new corporation to market it. The Paramount Taxi Cab Manufacturing Co. took over sales of the Freed-owned Elysee Delivery De Luxe Corp. and soon introduced a new 6-cylinder long-wheelbase cab which was sold to New York operators as the Paramount. The Paramount Cab Manufacturing Corp. offices were located at 730 Fifth Avenue, New York, NY. An early 1928 issue of the Commercial Car journal announced: “Paramount Cab Manufacturing Corporation has been organized with 250,000 shares of no-par value to take over a corporation of similar name and its associated companies which have been producing Paramount taxicabs and Elysee delivery cars at Hagerstown, Md. Advertisements for the Paramount included “The Car Beautiful” slogan explaining that “in days of powdered wigs and courtly gestures, nobility rode in Sedan Chairs by right of birth . . . Today, New Yorkers, by preference, hail the new Paramount, their personal limousine, because it is the ultimate in smart, luxurious transportation.” Riding on a 118” wheelbase chassis, the 6-cylinder Buda or Continental-engined Paramount was more powerful and substantially better proportioned than previous Moller-built taxicabs. Standard equipment included coach lights, side-mounted spares, and a leather covered rear landau roof with a small rear window. It was also available in a built-to order version appropriately called the Super Paramount. Ironically, the prospects for M.P. Möller’s automotive holdings increased as production of the Dagmar decreased. Its demise had nothing to do with the quality of the Dagmar, which was well-loved by all who owned one, rather it was due to its sales and distribution, or rather the lack thereof. Fortunately for Möller he had already started doing business with Allie S. Freed (b.1892-d.1938 and sometimes spelled Ally), New York City’s Taxicab King. Moller began doing business with Freed in early 1924 and by 1927 had became the third largest taxicab manufacturer in the country, exceeded only by the Maurice Markin’s Checker and General Motor’s Yellow Cab. Although Homan and Marvin make numerous references to Allie S. Freed’s right hand man as Mickey Heidt, his legal name was Morris Heit, (b. Dec. 1900 - d. Jul. 1973) with Mickey likely being his nickname. Articles in the Hagerstown Morning Herald and Daily Mail always refer to him as Morris Heit and the papers society columns occasionally mention a Mr. & Mrs. Morris Heit who resided at, appropriately, the Moller Apartments. Moller’s help wanted classifieds always ended “apply Mr. Heit, M.P. Moller Motor Car Co.” In addition to handling the firm’s staffing requirements Heit also managed the Moller Paramounts, the factory’s YMCA league basketball team. Heit remained in the taxi industry for the next quarter century. An article in a 1958 issue of Taxi Fleet operator lists him as Morris Heit and at that time he was secretary of the Chase Maintenance Corporation, a large Manhattan based Checker Taxi fleet operator located at 607 West 47th Street. Between 1924 and 1926 Moller employed not more than 50 to 75 workers in the manufacture of their automobiles and taxicabs. By the time the Paramount entered into production in 1927, Moller’s labor force had reached a peak of between 250 to 275 men, all of which were engaged in the manufacture of a reported 125 taxicabs per week. Interestingly, across town, 1927 was also a banner year for Moller’s pipe organ works, due in large part to the firm’s success in undercutting the competition, yet offering a quality instrument affordable to any organization that needed one. Moller was now the largest pipe organ manufacturer in the world. Möller held a dinner party to celebrate a record-breaking December at his automobile works. The January 6, 1928 Hagerstown Daily Mail reported: “M.P. MOLLER DINNER HOST TO EMPLOYEES The Elysée was sold by the Freed organization through a subsidiary called the Elysée Motors Corporation, which was a July 21, 1927 reorganization of the Keyser Delivery De Lux Corp. A US Trademark was issued June, 28, 1927 to the Elysée Delivery de Luxe Corporation, New York, NY for “Automobiles and constructive parts thereof.” The Elysée Delivery de Luxe Corp. and related Elysée Motors Corporation were sometimes listed as Paramount Cab Manufacturing Corp. subsidiaries. Advertisements for the vehicle stated the Elysée was “The Custom Delivery Car” which was ideal “For the Deliveries of Merchants of Importance.” Literature listed fours distinct models which were priced between $3,000 and $4,000. The Elysée was identical to the rest of the Moller-built taxicab lineup from the B-pillar forward, and was powered by a 6-cylinder Continental Red-Seal engine. The Band Box (base model) and Fifth Avenue (deluxe model), were ¾ ton town car deliveries with an open driver's compartment and center-opening rear doors equipped with oval windows. They bore a resemblance to the Briggs-built Ford Model A Town Car Delivery save that the Moller-built trucks were noticeably taller and longer. The Courier (base model) and Mercury (deluxe model) were 1½ ton enclosed vans with a forward canted oval window placed just behind the front doors over which a nickel faux landau bar was affixed. Center-opening rear doors with matching half gothic windows gave access to the rear compartment which was also accessible through a sliding door located behind the front passenger seat. It is believed that 75-100 Elysée’s were built between 1927 and 1930 and known purchasers included three department stores; New York City’s Ovingtons and Bonwit-Teller; Cincinnati’s Maybee-Barew; and one grocer, Best Foods of Chicago. At least one of the Bonwit-Teller vehicles was converted into an electric vehicle by the New York Edison Co. who displayed it at their annual Electric Truck Show, which was covered in the March 4, 1928, New York Times: “ELECTRIC TRUCK SHOW OPENS THIS WEEK The February 15, 1928 Hagerstown Morning Herald included mention of an Elysée-related lawsuit which pertains to Freed's patents which are displayed to the left: “ELYSEE CAR, MADE IN HAGERSTOWN, IS BASIS OF LAW SUIT The March 27, 1928 Hagerstown Daily Mail included the following announcement: “Moller Sends Out Eight New Trucks Moller ran the following display ad in the May 23, 1930 Hagerstown Morning Herald which featured a poor-quality image of the Elysee. “SPECIAL TRUCK SALE - Factory rebuilt 1 ton trucks in first class condition. Price, and terms will please you. - M. P. MOLLER MOTOR CAR CO.” The ad marked the second to last time the Elysee appeared in print and it’s assumed that production had been terminated by that time. If a November 13, 1928 news item was accurate, Allie S. Freed’s Paramount organization made a gross profit of $197,928 on sales of $471,075 during the month of October, 1928. Those astounding profit margins had apparently attracted the attention of William Crapo Durant as he soon mad a sizeable investment in the firm. The January 21, 1929 issue of Time mentioned that “Dealers, friends, etc., recalled that William Crapo Durant had only recently bought full control of Locomobile Co. of America, that only last week he had bought a large, but not quite controlling interest in Paramount Cab Manufacturing Co.” Durant installed a number of trusted associates to Paramount’s board of directors whose officers included; Allie S. Freed, president; Harry O. Sandberg, vice president; Frank M. Wohl, treasurer; Alfred M. Ellinrer, assistant vice president. Additional board members included W.C. Bennett, Peter Van Brunt, Harvey Weeks and Porter L. Willett. Soon after the taxi trades announced: “A.S. Freed, president of the Paramount Cab Manufacturing Corporation, in which W.C. Durant recently acquired an interest, will hereafter make his headquarters at Bridgeport, Conn. where it is stated the will become head of the Locomobile Co. of America, which organization is now wholly separate from Durant Motors Incorporated.” The Locomobile plant would serve both as corporate headquarters and service depot for Paramount over the next few years. According to station wagon historian Donald J. Narus, Moller supplied
a number of Hupp Motor Car Co. dirstirbutors with a small number of series-built wooden station wagon bodies for
the 1930-31 Hupmobile Model S chassis. The September, 15, 1930 Hagerstown Daily Mail reported on another large order from Freed: “LOCAL PLANT GETS 500 CAR ORDER: 200 WORKERS WILL BE GIVEN EMPLOYMENT Surviving photographs of a circa 1930-31 Paramount Five-Boro taxicab reveal a very handsome automobile that was clearly more luxurious than its competitors. Its modern day equivalent would be the long wheelbase Lincoln Continental Town Cars employed by the Carey Limousine Service. Named after the five boroughs of New York City: Manhattan, Queens, Brooklyn, Staten Island and the Bronx, the Paramount-based taxicabs were fitted with a nameplate featuring the New York skyline as well as a trio of false ventilators on the top of the hood. The ridged appendages were supplemented by a pair of chromed faux exhaust pipes that were inexplicably run diagonally across the front of the otherwise tasteful standard Paramount hood louvers on both sides of the car. Although the embellishments would be considered garish today, they helped prospective customers quickly identify a Five-Boro from a distance, which likely resulted in increase fares for the operator. In response, their main competitor, Checker, came out with their own distinctively-styled taxicabs soon afterwards. The December 13, 1930 Hagerstown Daily Mail reported another large order for Freed: “Big Order For Moller Taxi Cabs Will Keep Many Men At Work Here Apparently some of the Elysee trucks had been leased as a display ad in the January 5, 1931 Hagerstown Daily Mail offered factory refurbished Elysee's for pennies on the dollar: “SPECIAL FACTORY REBUILT TRUCKS A prospectus issued by the The Paramount Cab Manufacturing Corporation on February, 19 1931 reported Paramount’s first financial loss: “The Paramount Cab Manufacturing Corporation makes taxicabs and delivery cars. It was formed in 1928 to take over the Paramount Cab Manufacturing Corporation, Parts Depot Corp., Elysee Motors Corp., Sawill Financial Corporation of America and Sawill Financial Corporation. The company has a financial subsidiary and a cab operating subsidiary. The plant of the company is located at Hagerstown, Maryland and has a capacity of 3,000 cars a year. Much excitement was generated in Hagerstown during late 1930 and early 1931 by as series of newspaper articles detailing the pending manufacture of a new exciting minicar by the M.P. Moller Motor Car Co. The car, which had been first introduced in 1928 as Martin Dart, was now called the Victory and according to accounts hade been substantially redesigned while under development at the Moller Plant. The Dart was the project of Col. James V. Martin, of Garden City, Long Island. As he was an aeronautical engineer by trade, Martin enlisted the assistance of automobile engineer Miles H. Carpenter, the creator of the Phianna, to see his dream to fruition. The Dart had a 60-inch wheelbase, and 29hp 4-cylinder Cleveland motorcycle engine which allowed the 600 lb. vehicle to reach a top speed of from 40-50 mph. The cars most unusual feature was its monocoque body and frame which was isolated from the tires by loops of rubber airplane cord. Another neat feature was its shipping crate which could be used to the store the diminutive vehicle in lieu of a proper garage. Three prototypes were constructed and Martin spent the next three years trying to get investors interested in the cars. James W. Bryan, a well-connected Washington D.C. resident became interested in the car in late 1929, and within the year had gotten some Hagerstown residents interested in the vehicle. The following series of articles relating to the development of the Martin appeared in the Hagerstown newspapers starting in late 1930. December 3, 1930 Daily Mail:
March 12, 1931 Hagerstown Morning Herald: “AUTO CO. HEAD TELLS OF PLANS FOR LITTLE CAR April 16, 1931 Hagerstown Daily Mail: “ENGINEER IS SUPERVISING FINAL TESTS April 29, 1931 Hagerstown Daily Mail: “Performance Of ‘Victory’ Car Is A Surprise Although production of taxicabs had ended at the end of March, good news for the Motor Car Co.'s laid-off employees was reported in the July 16, 1931 issue of the Hagerstown Morning Herald: “MOLLER MOTOR CAR STARTS ON CAB ORDERS Despite all the free publicity and alleged interest in the car, the Martin-designed minicar never did enter into production and Homan and Marvin believe only four prototype Victory’s were built at the Moller plant. Apparently James V. Martin was not dissuaded by the failure of the Victory as he displayed 2 all-new streamlined minicars at the 1932 New York Automobile Show, the first a 3-wheeler, the second equipped with 4 wheels. Production of those cars never materialized however a pair of Martin-designed vehicles were produced in very small numbers after the Second World War. The Martinette and its companion wagon, the Stationette, were produced in very small numbers by Basson’s Industries Corp. of the Bronx, New York between 1950 and 1956. The wooden bodies used by the Stationette were furnished by the Biehl Auto Body Works of Reading, Pennsylvania. Although Paramount's poor financial state had resulted in the idling of most of Moller's workforce in late 1931, the March 28 1932 issue of the Hagerstown Morning Herald brought some much-needed good news: “WORK ON TAXICAB ORDER IS STARTED More good news followed as reported in the May 26, 1932 Hagerstown Morning Herald: “NEW MODEL CAB The May 22, 1933 Hagerstown Morning Herald announced the debut of a new Taxi brand, the Moller: “LOCAL PLANTS ADD EMPLOYES AS BUSINESS CONDITIONS IMPROVE The Washington Cab Sales Corp., a DC-based operator, marketed their Paramount-based taxicabs as Blue Lights on the streets of Baltimore, Maryland; Richmond, Virginia; and Washington D.C. Regardless of the name or badging, all Paramount-based Moller taxicabs were identical, save for small variations in trim and equipment. A substantially redesigned Paramount taxicab which was christened the Paramount Artistocrat appeared in the spring of 1934. The new aerodynamic taxi sported a slightly veed grill similar to those found on the recently introduced Ford V8 passenger cars. Still available as a limousine or town car, the versions utilized by the Five-Boro Association featured a new engine cover treatment which substituted standard spear-shaped hood louvers for the awkward chrome hoses found on earlier versions. The February 1, 1934 Hagerstown Daily Mail gave details of a $1 million order from the Freed organization: “BIG TAXICAB ORDER GIVEN MOLLER CO. A proposed measure by New York City Mayor Fiorello Laguardia to limit the number of taxicabs in that city was given a poor reception in Hagerstown as recorded by the February 10, 1934 issue of the Daily Mail: “Chamber Is Against Cab Limitation By 1933 Morris Heit had left the Freed organization and formed his own firm, the Town Taxi Company. A small run of Moller taxicab bodies were built for Heidt using Diamond T taxicab chassis between 1933 and 1935, after which he turned to using standard Detroit-built iron. Moller also built a small run of Ford-chassised taxicabs equipped with Moller coachwork for the Philadelphia Rapid Transit Co. The distinctive four-door sedan body featured a totally unique body from the grill rearwards. Features included a cowl-less full length hood with horizontal louvers, rear-hinged (suicide-style) front and rear doors, town car styling with the requisite leather covered roof and blanked-in rear quarters with landau bars. The April 2, 1934 Hagerstown Daily Mail reported on a sizeable order for Ford and Dodge-based taxicabs for a Philadelphia operator: “Receive Big Orders. The November 22, 1934 Hagerstown Daily reports that work on the new Paramount Artistocrat didn't commence until June and the first production vehicles weren't delivered until mid November: “First Of New Cabs Finished Sales of the expensive Aristocrat were disappointing as the Freed organization found it was getting increasingly harder to compete against the mass-produced taxis that were available from Detroit’s automakers for half the price of an Aristocrat. No further taxicab orders are recorded in the local press and for the next couple of years a skeletal crew kept the Moller Motor Car Co. factory busy producing small runs of oddball commercial bodies for International’s light truck chassis. Most numerous were International’s 1934-36 suburban station wagons whose production was shared with Cleveland’s Baker Raulang and Burkett Closed Body companies. A few bodies for the all-new 1937-38 International D2 suburban were also produced, the contract being shared with Cantrell and Hercules. Moller also produced some of International’s factory rack / stake truck bodies plus a few custom jobs which included 2 paymaster’s vans for the US Military as well as prototype streamlined delivery van for the 1937 D2 chassis, neither of which entered into production. They also built the prototype DeVo automobile, a diminutive 4-5 passenger sedan introduced by Norman deVaux and F.F. Beall in late1936 using a 4-cylinder Continental on a 102” wheelbase chassis. The export-only motorcar never got off the ground although the prototype remains extant and is thought to be the very last vehicle built by the Moller organization. Mathias Peter Möller passed away at the age of 82 on April 13, 1937 after a short illness. In addition to his organ and automobile works, Möller also owned or had a controlling interest in a number of Hagerstown businesses which included the Moller Music Store, the Dagmar Hotel, the Moller Apartments, Home Builders Building and Loan Association, and the Hagerstown Trust Co. On January 11, 1938 Möller’s longtime business partner, Allie S. Freed, joined him in death, passing away at the age of 46 from pneumonia. At the time of his death, Freed’s Paramount Properties had recently completed a 30-acre planned community called Buckingham, in the Washington D.C. suburb of Arlington, Virginia. Freed’s widow Frances left Harvard University a huge endowment, sponsoring the Allie S. Freed Professor of Government and Allie S. Freed Professor of Economics. The closure of the M.P. Moller Motor Car Co. closely followed the passing of its founder and namesake. Elden O. Shulenberger (B 1877- D 1944), vice-president of the organ works, had overseen the automobile plant for the past few years and upon Möller’s passing assumed the presidency of the Motor Car Co. Shulenberger was one of Möller’s most trusted employees, having started off with the organ company in 1897 as a secretary to M.P. Möller Sr. It was his sad task to shut down the automobile works, which was completed by late 1938. Attempts were made to sell the factory to another concern, but there were ultimately unsuccessful. The physical assets of the firm were auctioned off on Monday, November 27, 1939 and the property was sold back to its previous owner, R.J. Funkhouser & Co. The November 25, 1939 Hagerstown Daily Mail included two notable items. The first was a small item revealing that the factory had been sold: “Mayor Thanks Company Head The second was a display ad listing the contents of the Moller factory which were to be auctioned off the following Monday, November 27th: “AUCTION SALE IN DETAIL: Two Moller-built taxicabs are known to exist. A 1925 Astor formally owned by John E. Harbaugh remains somewhere near Hagerstown and is occasionally displayed at local car shows. A 1925 Luxor, which may or may not be built by Moller, is currently owned by the Larz Anderson Museum of Transportation in Brookline, Massachusetts. The car was purchased new by Anderson who painted it red and converted it for use as a private limousine. Although Luxor cabs were all sold through the Luxor Cab Manufacturing Co., and shared the bulk of their parts, it’s difficult to tell by a visual inspection if the museum’s car was built in Maryland or Massachusetts. However, museum records state that the car was delivered to Anderson at the Framingham factory so it’s more than likely it was built there as well, which likely leaves the former Harbaugh-owned Astor as the only surviving Moller-built taxicab. © 2004 Mark Theobald - coachbuilt.com
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For more information please read: Arthur Lee Homan and Keith Marvin - The Dagmar and the Möller Motor Car Company: an automotive enigma, The Automobilist Vol. X. No. 1, February 1960 Thomas J.C. Williams - History of Washington County, Maryland: from the earliest settlements to the present time, including a history of Hagerstown. Volumes 1&2, pub 1906 Jay P. Spenser - Bellanca C.F.: the emergence of the cabin monoplane in the United States, National Air and Space Museum, pub 1982 Donald J. Narus - Great American Woodies and Wagons Donald J. Narus - Chrysler's Wonderful Woodie: The Town and Country Donald F. Wood - American Woodys David Fetherston - American Woodys Richard Bloechl - Woodies & Wagons Robert Leicester Wagner - Wood Details Ron Kowalke - Station Wagon: A Tribute to America's Workaholic on Wheels Robert J., Jr. Headrick - Chevrolet Station Wagons: 1946 Through 1966 Photo Archive James T. Lenzke & Karen E. O'Brien - Standard Catalog of American Light-Duty Trucks: 1896-2000 Paul G. McLaughlin - Ford Station Wagons 1929-1991 Photo History Lorin Sorensen - Famous Ford Woodies James K. Wagner - Ford Trucks since 1905 Fred Crismon - International Trucks Don Bunn - Encyclopedia of Chevrolet Trucks Beverly Rae Kimes - The Classic Car Beverly Rae Kimes - The Classic Era Beverly Rae Kimes - Packard: A History of the Motorcar and Company Beverly Rae Kimes & Henry Austin Clark Jr. - Standard Catalog of American Cars 1805-1942 Richard Burns Carson - The Olympian Cars Raymond A. Katzell - The Splendid Stutz Brooks T. Brierley - There Is No Mistaking a Pierce Arrow Brooks T. Brierley - Magic Motors 1930 Nick Georgano - The Beaulieu Encyclopedia of the Automobile: Coachbuilding John Gunnell - Standard Catalog of American Cars, 1946-1975 James M. Flammang & Ron Kowalke - Standard Catalog of American Cars, 1976-1999 Daniel D. Hutchins - Wheels Across America: Carriage Art & Craftsmanship Marian Suman-Hreblay - Dictionary of World Coachbuilders and Car Stylists Michael Lamm and Dave Holls - A Century of Automotive Style: 100 Years of American Car Design Thomas E. Bonsall - The Lincoln Motorcar: Sixty Years of Excellence Fred Roe - Duesenberg: The Pursuit of Perfection Arthur W. Soutter - The American Rolls-Royce John Webb De Campi - Rolls-Royce in America Hugo Pfau - The Custom Body Era Hugo Pfau - The Coachbult Packard Griffith Borgeson - Cord: His Empire His Motor Cars Don Butler - Auburn Cord Duesenberg George H. Dammann - 90 Years of Ford George H. Dammann & James K. Wagner - The Cars of Lincoln-Mercury Thomas A. MacPherson - The Dodge Story F. Donald Butler - Plymouth-Desoto Story Fred Crismon - International Trucks George H. Dammann - Seventy Years of Chrysler Walter M.P. McCall - 80 Years of Cadillac LaSalle Maurice D. Hendry - Cadillac, Standard of the World: The complete seventy-year history George H. Dammann & James A. Wren - Packard Dennis Casteele - The Cars of Oldsmobile Terry B. Dunham & Lawrence R. Gustin - Buick: A Complete History George H. Dammann - Seventy Years of Buick George H. Dammann - 75 Years of Chevrolet John Gunnell - Seventy-Five Years of Pontiac-Oakland
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