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M.A. Leach; Leach Motor Car Co., 1916-1918; Leach-Biltwell Motor Co., 1917-1924; California Motors Co., 1923-1924; Los Angeles, California |
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M.A. Leach is best-known today as the builder of the Leach Power-Plus Six aka Leach-Biltwell, a California-built high-class luxury automobile that found favor with Hollywood celebrities during the early 1920s. The car was not Leach’s first automotive venture as during the previous decade he had served as Dort’s West Coast distributor and had founded a highly-regarded Los Angeles-based automobile coachworks. A native Californian, Martin Andrew Leach was born in at Marysville, California on September 10, 1879 to Andrew Martin and Margaret I. (Pratt) Leach. As a youngster Martin worked in his father’s sawmill while he wasn’t attending the San Francisco public schools. Although he had planned on attending Stanford University, upon his graduation from a Palo Alto prep school, Martin took a job with the Scott & Van Arsdale Lumber Company, an Upton, California box manufacturer. He became foreman of the firm’s lumber yards after which he was promoted to assistant superintendent of the factory. In 1902 he resigned to become manager of the LaMoine Lumber and Trading Co. of LaMoine, California and in 1906 took a position as general manager of the Northern California Lumber Co. of Hilt, California. When that firm was sold in 1909 Leach was hired by the Pearson syndicate as its representative in the Mexican state of Chihuahua, where he worked for the Marlera Co. Ltd. The Mexican Revolution put a stop to that enterprise and Leach returned to California where he served as sales manager of the Danaher Pine Co. of Camino, California. By that time the automobile had become a common site in the state of California, and in 1914 he parlayed his extensive sales experience into a position as southwestern US sales manager of the Dort Motor Co. of Flint, Michigan. Leach married Miss Katie B.M. Ribble in December of 1905 and to the blessed union were born two children, Martin Carter, born in 1908, and Annette, born in 1912. Leach testified befor a State Dept. commission that was investigating the Mexican uprising as evidenced by a small item in the August 7, 1913 New York Times: “Washington, Aug. 6. - Some details of the disorders in Mexico for the past three years were laid before Secretary Bryan to-day by M. A. Leach, a wealthy American of San Francisco, who has lived many years in the city of Durango, capital of the Mexican State of the same name.” In 1915 Leach became Dort’s western sales manager and in 1916 established a factory branch for the firm called the Leach Motor Car Co. in downtown Los Angeles. Although the firm bore his name, it was actually controlled by a wealthy Okmulgee, Oklahoma millionaire, Dr. L. Sherman Skelton (1865-1921). Skelton had been a practicing Indiana physician until he moved to Oklahoma for his health in 1893 and started investing in the emerging oil and gas industry. The investment paid off, and he subsequently expanded into the glass, brick and cement business. In the middle-teens Skelton became interested in the automobile business and made a number of investments in the retail trade which were managed by W.A. Chapman, a former Dort executive, and acquaintance of Leach’s. A similar arrangement was made in San Francisco where J.W. Frawley fronted a Skelton-backed dealer group, the Leach-Frawley, and Frawley Motor Co. which were headquartered at 1417 Van Ness Ave. In 1917 the Leach Motor Car Co. bought out the English Motor Car Company, the Los Angeles King distributor, and soon afterwards added the Liberty and Premier automobiles to the Skelton stable. Skelton liked the Premier so much that in 1919 he purchased a controlling interest in the Indianapolis manufacturer. In 1920 Skelton introduced his own automobile, the Skelton, which was built under contract by the St. Louis Car Co. Production ended soon after Skelton passed away in 1919. In 1917 the Leach Motor Car Co. took over the former George R. Bentel service department at 1035 South Grand Ave. to serve as its main showroom and service depot. Bentel consolidated his Los Angeles operations in a newly constructed 4-story building located next door at 1015 S. Grand Ave. Leach paid close attention to the success the neighboring Bentel Body Works were doing and in December 1917 formed the Leach-Biltwell Company in order to enter the field. He resigned from his position with the Skelton group in January of 1918 and took the proceeds and established his own body works at the corner of E. Eighth & Kohler Sts. on the first floor of a three story structure. Following Leach’s departure Skelton placed his numerous automotive holdings under a new holding company, the Security Motor Corp., which continued to operate the Dort, King, Premiere and Liberty distributorships in Los Angles, San Francisco and Phoenix. Initially the Leach-Biltwell Co. restricted itself to manufacturing automobile bodies and installing all-weather tops and painting and refinishing. They developed a good reputation amongst wealthy film stars and motion picture executives and soon had a full-time staff of fifteen. Many of Leach’s customers wanted to customize their vehicles with new radiator shells, fenders and wheels, in an attempt to disguise the often humble origins of the chassis. Leach reasoned that they would be willing to spend similar sums on a vehicle that incorporated those custom features as standard equipment. By the middle of 1919 Leach had amassed a small group of investors headed by Leon G. Martin and James H. Faircloth and recapitalized the firm for $1,000,000. The new influx of cash enabled Leach to return to his old showroom at 1035 South Grand Ave. The October 15, 1919 issue of Motor West claimed the firm was already shipping completed vehicles: “Shipping Los Angeles Automobiles. The November 1, 1919 issue of Motor West included a small display ad with the following text: “Here is the car that represents the ideal for dealer and owner— distinctive — practical — and reliable. It is a motor car built to sell because it pleases the buyer and satisfies him as an owner. In November of 1919 Leach announced that he was in talks to acquire 120,000 sq. ft. of the former Los Angeles factory of the Republic Truck Company. The December 1, 1919 issue of Motor West reported: “Leach Car Interests Detroit. The February 1, 1920 issue of Motor West announced that the deal to take over the former Republic plant had been finalized: “New Factory For Los Angeles Car Although the firm is listed as an exhibitor at the 1920 New York, Chicago, Los Angeles and San Francisco automobile shows, their main market was the Pacific Coast and they purchased a 4-page spread in the February 15, 1920 issue of Motor West which is transcribed below: “California Presents the Most Complete Motor Car Built Today - The Leach The same issue of Motor West (Feb. 15, 1920) included the following: “Leach Car Scores in East. Celebrity owners included silent cowboy Tom Mix who owned a 1921 Leach single-seat roadster and Marcella Desmond, the sister of silent move stars William and Lucille Desmond, who owned a 5-passenger 1920 Leach touring with an attractive California top. The firm was recapitalized in mid 1921 for $5,000,000, and now included Harry A. Miller’s Engine and Foundry Works which were no longer needed by Miller, who had used the space to build aircraft engines for the Allies during the War. The Leach was available as a touring car or a roadster, many of which were equipped with an all-weather California Top, a hard-top with sliding windows on the side, which allowed the cars to be used either as sedans or touring cars. With a wheelbase of 134 in., the $6,500 Leach was impressive, originally powered by a 6-cylinder Continental engine and featuring cycle fenders, step plates, and a nickel-plated radiator shell similar to that of a period Buick. During its four years of production very few visual changes were made, save for a switch from wire wheels to more fashionable Disteel wheels during 1921. After Miller joined the firm, the Continental was replaced by a new 6-cylinder, 100 hp overhead cam engine of Miller’s own design. Leach-Biltwell’s directors now included: Grey M. Skidmore, John T. Dye, F.R. Richardson, Leon G. Martin, Martin A. Leach, J. Morgan, G.A. MacLean, E.L. Hoffman, James A. Mahoney, Harry A. Miller, James H. Faircloth, R.A. Wilson, Alfred Ashby, W.I. Wagner, and H.F. Conner. Leach remained president, Harry A. Miller, vice-president and James H. Faircloth secretary. Not much was heard from the firm during 1923 save for the introduction of a 4-cylinder companion car called the Californian. Its 50 hp was designed by Harry A. Miller, but by the time it was introduced the firm was in serious financial trouble. The Leach cars introduced for 1923 were simply the 1922 models with $1,000 slashed off their price tags. Operations moved from 4800 S. Santa Fe Avenue to a smaller facility at 112 West 9th Street and production of the Leach was discontinued shortly thereafter. In January of 1924, the firm’s management made an application to sell more stock with the California Corporate Commissioner, but he wisely denied the application, and the firm closed its doors soon after. Total Leach output has been reported as between 218 and 264 chassis, and only 3 California 4-cylinder chassis are thought to have been built. © 2004 Mark Theobald - Coachbuilt.com
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For more information please read: John Steven McGroarty - Los Angeles: From the Mountains to the Sea, pub 1921 Keith Marvin, Arthur Lee Homan - The Cars of 1923 Automobile Quarterly Vol 19 #1 pub 1981 Kingston Forbes - The Principles of Automobile Body Design pub 1922 Beverly Rae Kimes - The Classic Car Beverly Rae Kimes - The Classic Era Beverly Rae Kimes - Packard: A History of the Motorcar and Company Beverly Rae Kimes & Henry Austin Clark Jr. - Standard Catalog of American Cars 1805-1942 Richard Burns Carson - The Olympian Cars Raymond A. Katzell - The Splendid Stutz Brooks T. Brierley - There Is No Mistaking a Pierce Arrow Brooks T. Brierley - Magic Motors 1930 Nick Georgano - The Beaulieu Encyclopedia of the Automobile: Coachbuilding John Gunnell - Standard Catalog of American Cars, 1946-1975 James M. Flammang & Ron Kowalke - Standard Catalog of American Cars, 1976-1999 Daniel D. Hutchins - Wheels Across America: Carriage Art & Craftsmanship Marian Suman-Hreblay - Dictionary of World Coachbuilders and Car Stylists Michael Lamm and Dave Holls - A Century of Automotive Style: 100 Years of American Car Design Thomas E. Bonsall - The Lincoln Motorcar: Sixty Years of Excellence Fred Roe - Duesenberg: The Pursuit of Perfection Arthur W. Soutter - The American Rolls-Royce John Webb De Campi - Rolls-Royce in America Hugo Pfau - The Custom Body Era Hugo Pfau - The Coachbult Packard Griffith Borgeson - Cord: His Empire His Motor Cars Don Butler - Auburn Cord Duesenberg George H. Dammann - 90 Years of Ford George H. Dammann & James K. Wagner - The Cars of Lincoln-Mercury Thomas A. MacPherson - The Dodge Story F. Donald Butler - Plymouth-Desoto Story Fred Crismon - International Trucks George H. Dammann - Seventy Years of Chrysler Walter M.P. McCall - 80 Years of Cadillac LaSalle Maurice D. Hendry - Cadillac, Standard of the World: The complete seventy-year history George H. Dammann & James A. Wren - Packard Dennis Casteele - The Cars of Oldsmobile Terry B. Dunham & Lawrence R. Gustin - Buick: A Complete History George H. Dammann - Seventy Years of Buick George H. Dammann - 75 Years of Chevrolet John Gunnell - Seventy-Five Years of Pontiac-Oakland
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