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Fried & Stoner; FASCO
FASCO, Fried & Stonier Co., 1916-1917; Peoria, Illinois
Associated Builders
Peoria Accessory Co.; PACO Manufacturing Company

Fried & Stonier Co. was a Peoria-based Speedster body distributor whose Fasco-brand racing bodies were advertised in the June 1916 & Dec 1916 issues of Motor Age and the Sept 1, 1916 issue of Horseless Age.

Fried & Stonier advertisements depict a speedster, identical in every way to the ones produced by the Peoria Accessory Co. at the time, however, the ads feature different text boasting: “Individuality Brought Success - FASCO Racing Bodies filled the great demand for an actual Racer. The beautiful lines are identical to those of DARO RESTA'S PEUGEOT”.

A search of the 1917 Peoria telephone directory lists no Fried or Stoner households, nor any business with either name. Furthermore the address given in Fried & Stonier’s September Horseless Age ad - Spruce & Adams Sts., Peoria, IL - puts it in the same city block as Peoria Accessory Co.’s plant which was located at the corner of Walnut & Washington Sts. 

While it’s possible that the firm was a Paco body distributor that just happened to be located right down the street, it’s also feasible that Fried & Stonier Co. was an auxiliary sales division used by Peoria Accessory Co. to determine the effectiveness of its advertising.

For many years carriage builders and other businesses that placed numerous ads in different publications would use slightly different street addresses or box numbers so that they could accurately gauge the success of an individual advertisement. For example, a factory located between 500 and 508 Main St. would use 500 Main St. in one ad, 502 Main St. in another, 504 Main St. in another, etc.

Fried & Stoner were not the only ones distributing re-badged Paco speedsters, the mail-order catalog of the William Galloway Co. of Waterloo, Iowa, offered them as the Foreigner (Model 21) and Speed King (model 22). A third Galloway offering, the Grey Eagle, featured a steeply-sloped racing cowl and was also thought to have been built by Paco, although it is not pictured in any known Paco catalogs.

© 2004 Mark Theobald -






Larry Sigworth – The Long Hard Road To Speedsterdom, The Vintage Ford, MTFCA Vol. 27 No. 3, May-June1992 issue (journal of the MTFCA)

Larry Sigworth - PACO Speedster Body: an historical update, The Vintage Ford, Vol 40 No 2, Mar-Apr 2005 issue (journal of the MTFCA)

Larry Sigworth - Making the Ford Fleet Footed

Dan R. Post - Model T Ford in Speed & Sport

Murray Fahnestock - The Model T Ford Owner

Murray Fahnestock - Model T Speed Secrets

Murray Fahnestock - The Fast Ford Handbook

Ford Owner & Ford Owner and Dealer (numerous issues)

David McCulloch - Historical Encyclopedia of Illinois and History of Peoria County, Vol. II; pub 1902

S. J. Clarke - Peoria City and County, a Record of Settlement, Organization, Progress and Achievement, Vol. I & II, (pub 1912)

Portrait and Biographical Album, Muscatine County, Iowa, (pub 1889)

PACO Speedster Bodies Ad, Speed vol. 8 no. 3 (Secrets of Speed Society)

Beverly Rae Kimes & Henry Austin Clark Jr. - Standard Catalog of American Cars 1805-1942

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