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In 1928, Chrysler Motors introduced the Plymouth, and established an Art
and Color Department headed by industrial designer Herbert V. Henderson,
following the lead of General Motors, who had established a similar
department headed by Harley Earl the year before. But Henderson's group had
little to do with body design.
In 1931, The Chrysler Building was built in New York, becoming the
tallest building in the world for a few months before the completion of the
Empire State Building.
Well-known body designer Raymond Dietrich (1894-1980) joined Chrysler as
a consultant in 1932, becoming unofficial head of the Art and Color
Department, then the official head from 1934 until 1940.
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Adorning the radiator of most Plymouth PA cars was a very attractive and
delicately detailed "Flying Lady" radiator cap. The cap, designed by
Herbert V. Henderson, was manufactured for Plymouth by the Jarvis
Company of Grand Rapids, Michigan. A much plainer cap with a single
raised rib could also be had. The "Flying Lady" would continue in use
through 1933, the 1932 cap matching the PA "short body" style, while the
'33 cap was less detailed, sitting much higher off the radiator in a
"long body" style.
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