Pontiac Body Co. - 1902-1916 - Pontiac, Michigan

    An early production body firm unrelated to the Pontiac Buggy Company, also of Pontiac which later became the Oakland Motor Company which joined General Motors and took its place along side Buick and Oldsmobile in 1909.

Built production bodies for the National in 1916 (National Motor Vehicle Company of Indianapolis, Indiana 1904-1924)

Pontiac Body Company Pontiac Michigan 1905 advertisements & annual report

Pontiac Body Company 1916 Motor Ad: This company manufactures automobile bodies to order, according to designs furnished. The exhibit consists of a wood tonneau body in white, made for the National Motor Vehicle Company of Indianapolis, Indiana.


Emerson-Brantingham was on a buying spree during 1912 and purchased the Pontiac Buggy Company in August, 1912. They also purchased the Newton Wagon Manufacturing Co. of Batavia, Illinois at the same time. The Emerson-Brantingham Company of Rockford, Illinois produced a complete line of farm implements and associated equipment and was listed on the New York Stock Exchange.

By the 1920s, Emerson-Brantingham had added automobile bodies and fenders to the products built by the former Pontiac Buggy Company. During the depression, Emerson-Brantingham ran into difficulties and was purchased by J.I. Case of Racine, Wisconsin in November of 1928.


(Pontiac Buggy Company became Oakland in 1907 but is not the same firm)

(Pontiac Spring and Wagon Works 1899-1908 - another unrelated firm)

When automotive finish pioneers Peter and Fred Ditzler came out with their Ditzler Color system in 1902, Pontiac Buggy were their first customers.



For more information please read:

Oakland County Pioneer & Historical Society - 405 Oakland Ave, Pontiac, Michigan

Beverly Rae Kimes - The Classic Car

Beverly Rae Kimes - The Classic Era

Beverly Rae Kimes - Packard: A History of the Motorcar and Company

Beverly Rae Kimes & Henry Austin Clark Jr. - Standard Catalog of American Cars 1805-1942

Richard Burns Carson - The Olympian Cars

Raymond A. Katzell - The Splendid Stutz

Marc Ralston - Pierce Arrow

Brooks T. Brierley - There Is No Mistaking a Pierce Arrow

Brooks T. Brierley - Auburn, Reo, Franklin and Pierce-Arrow Versus Cadillac, Chrysler, Lincoln and Packard

Brooks T. Brierley - Magic Motors 1930

Nick Georgano - The Beaulieu Encyclopedia of the Automobile: Coachbuilding

John Gunnell - Standard Catalog of American Cars, 1946-1975

James M. Flammang & Ron Kowalke - Standard Catalog of American Cars, 1976-1999

Daniel D. Hutchins - Wheels Across America: Carriage Art & Craftsmanship

Marian Suman-Hreblay - Dictionary of World Coachbuilders and Car Stylists

Michael Lamm and Dave Holls - A Century of Automotive Style: 100 Years of American Car Design

Thomas E. Bonsall - The Lincoln Motorcar: Sixty Years of Excellence

Fred Roe - Duesenberg: The Pursuit of Perfection

Arthur W. Soutter - The American Rolls-Royce

John Webb De Campi - Rolls-Royce in America

Hugo Pfau - The Custom Body Era

Hugo Pfau - The Coachbult Packard

Griffith Borgeson - Cord: His Empire His Motor Cars

Don Butler - Auburn Cord Duesenberg

George H. Dammann - 90 Years of Ford

George H. Dammann & James K. Wagner - The Cars of Lincoln-Mercury

Thomas A. MacPherson - The Dodge Story

F. Donald Butler - Plymouth-Desoto Story

Fred Crismon - International Trucks

George H. Dammann - Seventy Years of Chrysler

Walter M.P. McCall - 80 Years of Cadillac LaSalle

Maurice D. Hendry - Cadillac, Standard of the World: The complete seventy-year history

George H. Dammann & James A. Wren - Packard

Dennis Casteele - The Cars of Oldsmobile

Terry B. Dunham & Lawrence R. Gustin - Buick: A Complete History

George H. Dammann - Seventy Years of Buick

George H. Dammann - 75 Years of Chevrolet

John Gunnell - Seventy-Five Years of Pontiac-Oakland


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