Harrolds Motor Car Company - 1900s-1910s - New York, New York


HARROLDS - New York, New York - (1905 et seq.) - The Harrolds Motor Car Company was organized with a capital stock of $30,000 late in 1903 for the purpose of dealing in motorcars. Harry Unwin, formerly secretary of the National Association of Automobile Manufacturers, was the president and general manager, though he had left by 1905 when "the company elected to confine itself exclusively to the sale of Pierce-Arrows and Robert D. Garden (who had come to prominence in Colonel Albert Pope's bicycle empire) took over as general manager. That Harrolds was a thriving success was unques­tioned; The Automobile Review noted that it was the only New York City company with the exception of John Wanamaker to occupy an entire Broad­way block (from 58th-59th streets). That Harrolds was an automobile man­ufacturer in the strictest sense is in doubt. Most probably, the firm provided custom cars to specific client request using the Pierce-Arrow chassis, or purchased electric running gear for-the making of small town cars for driving around Manhattan. Registration lists indicate that a Harrolds was in the William Rockefeller garage in New York City, and that Howard J. Dietz owned both a Harrolds and a Pierce-Arrow, both no doubt purchased from the Broadway emporium.



For more information please read:

Beverly Rae Kimes - The Classic Car

Beverly Rae Kimes - The Classic Era

Beverly Rae Kimes - Packard: A History of the Motorcar and Company

Beverly Rae Kimes & Henry Austin Clark Jr. - Standard Catalog of American Cars 1805-1942

Richard Burns Carson - The Olympian Cars

Raymond A. Katzell - The Splendid Stutz

Marc Ralston - Pierce Arrow

Brooks T. Brierley - There Is No Mistaking a Pierce Arrow

Brooks T. Brierley - Auburn, Reo, Franklin and Pierce-Arrow Versus Cadillac, Chrysler, Lincoln and Packard

Brooks T. Brierley - Magic Motors 1930

Nick Georgano - The Beaulieu Encyclopedia of the Automobile: Coachbuilding

John Gunnell - Standard Catalog of American Cars, 1946-1975

James M. Flammang & Ron Kowalke - Standard Catalog of American Cars, 1976-1999

Daniel D. Hutchins - Wheels Across America: Carriage Art & Craftsmanship

Marian Suman-Hreblay - Dictionary of World Coachbuilders and Car Stylists

Michael Lamm and Dave Holls - A Century of Automotive Style: 100 Years of American Car Design

Thomas E. Bonsall - The Lincoln Motorcar: Sixty Years of Excellence

Fred Roe - Duesenberg: The Pursuit of Perfection

Arthur W. Soutter - The American Rolls-Royce

John Webb De Campi - Rolls-Royce in America

Hugo Pfau - The Custom Body Era

Hugo Pfau - The Coachbult Packard

Griffith Borgeson - Cord: His Empire His Motor Cars

Don Butler - Auburn Cord Duesenberg

George H. Dammann - 90 Years of Ford

George H. Dammann & James K. Wagner - The Cars of Lincoln-Mercury

Thomas A. MacPherson - The Dodge Story

F. Donald Butler - Plymouth-Desoto Story

Fred Crismon - International Trucks

George H. Dammann - Seventy Years of Chrysler

Walter M.P. McCall - 80 Years of Cadillac LaSalle

Maurice D. Hendry - Cadillac, Standard of the World: The complete seventy-year history

George H. Dammann & James A. Wren - Packard

Dennis Casteele - The Cars of Oldsmobile

Terry B. Dunham & Lawrence R. Gustin - Buick: A Complete History

George H. Dammann - Seventy Years of Buick

George H. Dammann - 75 Years of Chevrolet

John Gunnell - Seventy-Five Years of Pontiac-Oakland


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