Badger Body Company - 1940s-1950s Milwaukee, Wisconsin


   

Badger Body Company - Milwaukee, Wisconsin - Private Coach designed by Brooks Stevens for the Western Publishing Company of Racine, Wisconsin. The body was built by the Badger Body Co. of Milwaukee to Stevens specifications on a custom chassis with a Mercury flathead V-8. The interior was complete with display cases and meeting are for selling books to distributors and dealers. The idea behind the traveling coach was that salesmen could be more efficient buy bringing the product directly to the customerís place of business, an idea that is still used today by Snap-On and other tool manufacturers. pic SIA#135 pp80 & SIA #136 pp6

 

   

For more information please read:

Special Interest Automobile, #136

G.N. Georgano & G. Marshall Naul - The Complete Encyclopedia of Commercial Vehicles

Albert Mroz - Illustrated Encyclopedia of American Trucks & Commercial Vehicles

Denis Miller - The Illustrated Encyclopedia of Trucks and Buses

Tad Burness - American Truck Spotter's Guide, 1920-1970

Tad Burness - American Truck & Bus Spotter's Guide, 1920-1985

Robert M Roll - American trucking: A seventy-five year odyssey

David Jacobs - American Trucks: A photographic essay of American Trucks and Trucking

David Jacobs - American Trucks: More Colour Photographs of Truck & Trucking

John Gunnell - American Work Trucks: A Pictorial History of Commercial Trucks 1900-1994

George W. Green - Special-Use Vehicles: An Illustrated History of Unconventional Cars and Trucks

Daniel D. Hutchins - Wheels Across America: Carriage Art & Craftsmanship

Ronald G. Adams - 100 Years of Semi Trucks

Stan Holtzman - Big Rigs: The Complete History of the American Semi Truck

Stan Holtzman & Jeremy Harris Lipschultz - Classic American Semi Trucks

Stan Holtzman - Semi Truck Color History

Donald F. Wood - American Beer Trucks

Donald F. Wood - Beverage Trucks: Photo Archive

Donald F. Wood - Commercial Trucks

Donald F. Wood - Delivery Trucks

Donald F. Wood - Dump Trucks

Donald F. Wood - Gas & Oil Trucks

Donald F. Wood - Logging Trucks 1915 Through 1970: Photo Archive

Donald F. Wood - New Car Carriers 1910-1998 Photo Album

Donald F. Wood - RVs & Campers 1900-2000: An Illustrated History

Donald F. Wood - Wreckers and Tow Trucks

Gini Rice - Relics of the Road

Gini Rice - Relics of the Road - Impressive International Trucks 1907-1947

Gini Rice - Relics of the Road - Keen Kenworth Trucks - 1915-1955

Richard J. Copello - American Car Haulers

Niels Jansen - Pictorial History of American Trucks

John B. Montville - Refuse Trucks: Photo Archive

Bill Rhodes - Circus and Carnival Trucks 1941-2000: Photo Archive

Howard L. Applegate - Coca-Cola: Its Vehicles in Photographs 1930 Through 1969: Photo Archive

James T. Lenzke & Karen E. O'Brien - Standard Catalog of American Light-Duty Trucks: 1896-2000

James K. Wagner - Ford Trucks since 1905

Don Bunn - Dodge Trucks

Fred Crismon - International Trucks

Don Bunn - Encyclopedia of Chevrolet Trucks

 



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